Texaco Star Rewards - Loyalty scheme and bulk mailings

The Brief

Star Rewards is the loyalty scheme for Texaco the brand name used by Valero Energy Ltd to market fuel in the UK and Ireland. Dawleys have worked for the loyalty programme since 1999 providing a wide range of support services. At the heart of the scheme is our customer service team who handle the thousands of calls, emails and correspondence received each month. The team are supported by a Dawleys Account Management team who handle the complex high security rewards fulfilment process and the Star Rewards mailing and emailing campaigns. Star Rewards (www.starrewards.co.uk) provides loyal Texaco users with points for fuel purchases which can be saved and redeemed for rewards.

Texaco StarRPrev2To find out more, click on our case study on Texaco's Star Rewards Loyalty (PDF)

Texaco StatemPrev2To find out more, click on our case study on Texaco's Star Rewards Statement Mailing (PDF)


Contact Details

  • Address: Dawleys Ltd, Dawley House, Ashburton Ind Est, Ross-on-Wye. HR9 7BW

  • Phone: +44 (0)1989 768562

  • Email: information@dawleys.com

  • ISO 9001 is the global benchmark for quality management. Being an ISO 9001 accredited company ensures that Dawleys use a client-focused flexible Quality Management System to generate continual performance improvement. ISO 9001
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  • The DMA (Direct Marketing Association) is the direct marketing industry's regulatory trade organization that promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. Dawleys have been members of The Direct Marketing Association since 2001. For more information about the DMA go to www.dma.org.uk.DMA Member

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