Meet the Team
At Dawleys, we believe that great success comes from a strong, dynamic team. Each member brings a wealth of experience, passion, and commitment to delivering excellent service. Get to know the diverse talents and dedicated professionals who make Dawleys thrive, ensuring our clients receive the best solutions tailored to their unique needs.

Sally Gibson
Managing Director
My role is to provide a clear vision and leadership for Dawleys to enable us to provide excellent customer service solutions for our customers whilst nurturing a fantastic work environment for the team. Navigating the ever-changing landscape of e-commerce and customer service excellence we constantly review and adapt to meet our clients demands. This adaptability, coupled with our commitment to provide tailored end-to-end services for each client and project, has been key to Dawleys’ continued success. I place huge value on listening to and understanding our clients’ aims and ideas, so that we can effectively represent their brand in everything we do for them. Overall, we aim to not only meet but exceed their expectations.
Away from the office, I embrace my creative side, through photography, gardening and painting and recently qualified as a landscape garden designer.
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Dominic Parckar
IT Director
In 1989 my late father Roger Parckar started Dawley Services with his wife Jill, a year later in 1990 I became employee No.3 and in 1991 Dawleys became an incorporated Limited Company.
In those 32 years, I have worked in all areas of the business – datacapture, warehouse, HR, payroll, finance and pretty much everything in between – however it is in IT where my passion lies.
While my responsibilities as Director and co-owner are all encompassing, nothing quite excites me as much as the business technology that I have seen evolve first hand from the early days of the PC to the cloud computing that we all now take for granted.
Whether its ISO compliance, GDPR or the inescapable basics of IT like crawling around under desks routing cables – my passion is bringing innovative technology to Dawleys that can deliver tangible benefits and new opportunities for our clients, our business, and of course our remarkable staff.
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Luke Beard
Client Services Director
Having worked for Dawleys since October 2004, I have a great understanding of all areas within the business, this is crucial when carrying out work for clients. Currently, I am overseeing the Client Services department, looking after some of the organisation’s biggest clients along with working on new business and onboarding new clients. I thrive on the pressure, variety, deadlines and meeting clients expectations. Managing multiple teams within Dawleys means I have to be well organised to make sure all work is completed by all teams to the required deadlines.
Outside of work I’m a grassroots football coach for Ross Juniors FC U10’s which my son Alfie plays for. Other than this I spend a lot of time with my children, my partner and I try to keep fit.
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Dave Hopson
Finance Manager
Since joining Dawleys in 2008 I’ve enjoyed working on a wide range of projects in my role as Finance Manager. Part of Dawleys success is down to its flexibility to adapt to each client’s requirements and this has enabled me to become involved with many of our clients and their projects during planning, onboarding and providing operational assistance to ensure we deliver exactly the right service at the right price. Everyone has a very hands-on approach and I love the variety this offers me. I’ve even been known to help out on the forklift when needed – and yes, I am fully licensed for it!
Outside the office, I enjoy spending time on the golf course, socialising and walking the dogs.
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Gemma Williams
Account Manager
Within my role I get to experience every aspect of Dawleys by liaising with all departments within the company, to ensure my client’s needs, requests and goals are met. I enjoy watching a small client grow and helping a large client maintain the high standards they are used to seeing. The range of clients that I work with means that every day can be different bringing variety to my role.
When I’m not at Dawleys you will find me running my children around for their various sporting activities and busy social life or with my wellies on helping out on the family farm.
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Leigh-Ann Cowles
Key Account Manager
As Dawleys Key Account Manager I oversee one of Dawleys largest clients. I love the variety this role brings, moving from; sales, to data, to campaign setups, to managing multiple teams. With a degree in Psychology and a person-centred nature, I pride myself on being a personable manager who is on hand to support both the client and my teams. I enjoy being part of the jigsaw which turns the client’s ideas into reality. Through listening to and understanding their goals and working with great teams of people, I endeavour to make Dawleys the go-to provider for all client needs by providing a stress-free, seamless experience.
Away from my desk, you’ll find me sporting a mum bun whilst I juggle mum life! Since welcoming my daughter into the world in 2020 life outside of work is now filled with learning nursery rhymes, finding ways of hiding veg into meals… and wrestling an alligator each morning when clothes are seen as the enemy.
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Hannah Francis
HR Manager
Since joining Dawleys in 2005, I have worked in many aspects of the company progressing through various roles to become the HR and Admin Manager. I’ve loved the journey so far and the opportunities that I’ve been given to grow and develop. In my current role I focus a lot of my time on recruitment and onboarding, welcoming new recruits and helping them ease into their new careers at Dawleys and embrace the Dawleys culture.
Outside of the office, I dedicate my time to my young family, embracing all the joys and challenges of parenthood.
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Shannon Harris
Account Executive
Having worked at Dawleys for over 12 years the majority of my time has been within the datacapture team; however since January 2023 I have taken on a different challenge, where I am now part of Client Services where I have the opportunity to work more directly with clients and broaden my knowledge of the inner workings of the company.
When I’m away from the office you will usually find me relaxed under a blanket while playing a video game, or curled up and watching a movie with my dog.
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Gareth Wigg
Contact Centre Manager
In 2003, a very nervous Gareth walked into Dawleys for the first time. A brand new Contact Centre had just been built, a team formed, and there I was petrified of taking my first call. 21 years later (with a short break in the middle for a little professional singing) I now manage the Contact Centre Team, a role which I find deeply rewarding. I thrive on ensuring the team’s success and helping others follow the path from nervous first day to accomplished agent fulfilling our clients needs. I’ve also developed skills in HR through this role that allow me to assist Hannah in her role as HR manager which has been a fresh and exciting challenge.
Outside of work, I am proud to be ‘Dad’ to a cheeky and courageous little toddler. I’ve been assured I’m not doing badly for a ‘first’ husband, and I am also still singing when the right role comes up. I love creating characters, being part of a cast and entertaining an audience.
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Becci Smith
Productivity Manager
I joined Dawleys in April 2021, starting my journey in the call centre before transitioning to the sales team. Over time, my dedication and experience led me to the role of Productivity Manager, where I now oversee the sales teams. In this role, I focus on enhancing team performance and ensuring we meet our productivity goals, driving the continued success of our top performing sales teams.
In my free time, I love spending time with my family and relaxing with a good book.
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Lucy Yemm
Customer Service Team Manager
I’ve been a dedicated member of the Dawleys team since June 2015, initially joining as a part-time employee in the call centre. The position not only allowed me to maintain a healthy work-life balance but also sparked my passion for customer service. Over the past nine years, I have advanced to the role of managing a customer service team. In this capacity, I embrace the challenges and opportunities for growth that leadership presents. As a driven individual, I am committed to pushing my personal boundaries and achieving professional goals while fostering a positive and productive environment for my team.
In my free time I love taking my daughter to all her football matches and spending time with my family out climbing mountains and bike riding.
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Drew Randall
Business Data Supervisor
I joined Dawleys in January 2023 as a dedicated member of our Datacapture team. With a keen eye for detail and a drive for excellence I quickly demonstrated exceptional capabilities, leading to a promotion to Business Data Supervisor in March 2024. In this role I manage a team of agents, consistently monitoring efficiencies and surpassing targets to ensure optimal performance and data integrity.
Before embarking on this path, I gained valuable experience in both the equine and beauty industries, showcasing a versatile skill set and an adaptable mindset.
Outside of work I enjoy crocheting and knitting, painting, gardening and exploring the countryside with my daughter and dogs.
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Callum Price
Trainee Marketing Executive
Since joining Dawleys in February 2023, I worked in various roles within the warehouse before transitioning to Client Services as a Trainee Marketing & Account Executive. I enjoy the opportunity to talk with our clients, handling day to day queries and becoming a part of their growing aspirations.
Outside of work I’m an avid fan of most sports & movies as well as taking on a marketing course.
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Josh Jones
Warehouse Team Leader
I joined Dawleys in September 2021 as a Warehouse Assistant in the pick and pack team, serving various eCommerce clients. My dedication and success in this role led to my training in all aspects of fulfilment processing. Thanks to my hard work and commitment, I earned a promotion to Warehouse Team Leader. In this position, I oversee three warehouses and their teams, ensuring seamless daily fulfilment and effective stock management.
Outside of work you can normally find me watching my favourite team Hereford FC or playing for my local Saturday team. Basically everything football!
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